Attending App Promotion Summit NYC 2022

Staying up to date with industry trends and connecting with others in the app community is something we try to consistently prioritize. Being in an industry that is constantly evolving and changing (literally, every day), we understand the importance of investing in educational resources. It also helps that everyone in our company, from the marketing team to the engineering team, is ambitious about continuing their education and expanding their knowledge.

This year, Manney (UX/UI Designer) and I (Marketing Manager) were fortunate enough to attend the App Promotion Summit, which took place in NYC (as well as London and Berlin!). Launched in 2013, App Promotion Summit NYC is America’s leading app marketing conference. It offers the ideal opportunity to learn growth marketing strategies and tactics directly from the world’s top app growth experts.

The event covered topics such as how to drive app growth through influencer marketing, App Store Optimization (ASO), user acquisition, social media, analytics, engagement and retention, and much more.

It was a jam-packed day and we really enjoyed the talks, workshops, and panel discussions. There was something for everyone, and being able to meet and discuss with industry leaders is always exciting!

These events really fuel our desire to grow and reignite the spark for so many new ideas. We left the event feeling motivated and excited to put our newly gained insight into action!